Servicing Sustainability

A forum about new forms of business that are servicing market needs in more resource efficient ways.

Researchers are now admitting that eco- efficiency measures over the last decade have failed to keep pace with economic growth. We need to slow-down the rate at which we churn through resources, not just churn through resources in cleaner ways.

Shifting to service-economies - such as online services, servicing products for longer lives, selling the use-of-a-product rather than the product, or facilitating shared use of products - decouples wealth generation from material throughput. It makes a business out of developing these more sustainable ways of living.

Come and hear about the latest European dematerialisation business initiatives and opportunities for Australian companies to take up these quantum change strategies.

MONDAY 2 DECEMBER 2002, 6:30pm (following the end of the first day of the Australian New Zealand Society for Ecological Economics annual conference) Wine, beer and finger food will be served

Moot Court Theatre, Faculty of Law
University of Technology, Sydney

We will be joined by the Australian Corporate Citizenship Alliance members as their final get together for the year.

Speakers:
Professor Chris Ryan, Centre for Design RMIT, International Institute for Industrial Environmental Economics Lund University

Chris is renowned for his ecodesign work through RMIT and has also taken the lead in European work on pilot research into the design of sustainable services and systems (3S).

Simon Coultas General Manager Product Marketing, Electrolux Australia

Simon is currently overseeing a number of 'design for the environment' projects at Electrolux Australasia and will discuss Electrolux's European experiments with functional sales.

Rob Turner, Rob Turner Consulting Pty Ltd Secretary, Australasian Energy Performance Contracting Association

Rob is an energy efficiency and greenhouse abatement consultant promoting more sustainable use of all finite resources. This includes the shift from the selling of energy to the selling of services, such as lighting or thermal comfort, a shift that makes the supplier the driver for enhancing energy efficiency.

Chair
Dr Cameron Tonkinwise, CEO of the Change Design Foundation (formerly the EcoDesign Foundation)

Cameron is currently Lecturer in Design Studies at UTS and is heading up a large research project in the area of dematerialisation design with UTS.


Further information: www.changedesign.org/servicing